MARY NIGHTINGALE-GREY

Mary

Nightingale-Grey

VISUAL PORTFOLIO

Education

Bachelor of Arts in Fashion Communication and

Promotion

Lasell University, Newton, MA

2018- 2021

3.9 GPA, Summa Cum Laude

Proficiency

About me

I have dedicated most of my life to creating physical and digital art. During my college years I I have completed many projects focusing on rebranding, marketing and social media. For the last two years I have been working as a social media manager for a small business - specialty kids clothing boutique Tiny Hanger . Collaborating with the owner, I managed everything from taking pictures, to editing, planning the layouts, working with customers and influencers, as well as managing KPIs and performance. I mainly utilize Canva platform for social media graphics and projects, but have experience working with most programs in Adobe Cloud.

Managing a small business requires being an expert in it all.

Besides managing Social Media, I currently specialize in fashion buying, visual merchandising and e-commerce managing.

This visual portfolio showcases my favorite work and represent a broad spectrum of expertise. Please reach out with any questions.

SOCIAL MEDIA & GRAPHIC DESIGN WORK FOR

TINY HANGER

I have been in charge of the Tiny Hanger Instagram account since 2020 alongside the owner of the store. I fully reimagined the profile and am in charge of taking all the pictures and creating graphics. During the quarantine March 2020 Instagram was our main source of communicating with customers and promoting sales. We collaborated with influencers, hosted live sales and created as much content as possible to keep the small business afloat. Thankfully through hard work and the power of social media we have survived and returned to brick & mortar stronger than ever.

Every picture/graphic posted on Tiny Hanger account is taken, edited and planned by me. Lucia, the owner, and I collaborate on daily stories and reels. For more visuals please visit @tinyhanger.

Throughout my time at Tiny Hanger I got a chance to work on many different designs. The following examples represent my work and showcase a variety of areas that I got a chance to experiment in, while figuring out what works best for our business and customer.

On this page one can see a gift card that we've been using in stores & online; Story highlights imagery; Potential logo redesign for Tiny Hanger incorporating trendier colors in our attempt to rebrand.

The next page showcases various promotional graphics that were created for our Instagram account, and its variations were used for email and e-commerce marketing.

BRANDS

VISUALS; REBRANDING; MARKETING

STUDENT WORK

Certain materials are included under the fair use exemption of the U.S. Copyright Law and have been prepared according to the fair use guidelines and are restricted from further use. This portfolio is not available online and is not used for commercial purposes.

INstead

clothing

INstead clothing was a project created for a social media class. The assignment was to first create a brand social media strategy, followed by implementing the ideas into an Instagram account from stories to feed layout and captions. I took it a step further by creating my own brand - INstead Clothing that focuses on sustainable, gender non-conforming fashion.

Click for a full project PDF

Lucky

Brand

The assignment was to rebrand an existing brand, from the imagery and visuals to its brand promise and vision. I have chosen Lucky Brand, considering them filing for bankruptcy that year. I focused on sustainability and inclusivity since these were the brand's biggest weaknesses. I gave the brand a new aesthetic and provided with imagery to serve as an example of influencer and brand marketing that could be implemented.

Click for a full project PDF

Depop

This was a marketing group project focusing on presenting a new idea/function to the consumer. I was in charge of visuals for this presentation. My group and I came up with an idea on making Depop accessible on desktop (before the brand actually brought it to life). We have come up with the verbiage from tag lines to hashtags. I have created the visual based on Depop's current branding and implemented new elements while still maintaining their brand image.

Brandy

Melville

This was a group project focusing on wireframing. My group and I came up with an idea of creating an app for Brandy Melville (before the brand had one) and created wireframes for various app functions. I was In charge of creating the images presented that showcased the potential idea for the brand's loyalty program. We, as a group, were able to maintain the brand's image, while also making it a lot more inclusive and interactive for the consumer.

Click for a full project PDF